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Young AKL Chapter Leverages Online Giving

     

 

Alpha Kappa Lambda at the University of Alabama faced a daunting challenge. At only ten years old and with less than 400 alumni, they were determined to build a home for their young chapter. The University of Alabama provided the land and loan for the property. With financing in place, AKL needed to raise funds to make up the difference and make sure student rents remained reasonable. Led by a young, yet committed group of alumni advisors, Alpha Kappa Lambda worked with OmegaFi to raise the money they needed to close the deal and begin construction. Through an aggressive direct mail, online and alumni phone campaign, the fraternity raised $240,230 from 60 alumni - 17% of its alumni population. A quarter of the money raised came from the online giving portals OmegaFi built for the campaign. On August 16, 2008, Alpha Kappa Lambda officially dedicated their $2.5 million chapter house at the University of Alabama.

 

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